This Diwali !!!

This Diwali is different. This Diwali is not about whether my house is sparkling clean, it is not about whether I have prepared a variety of mithais and namkeens, it is not about whether I have that perfect ethnic attire and jewelry for the occasion, it is not about a bucketful of bucks I would be spending on shopping and firecrackers, it is not about having a grand vacation at an exotic location, it is not even about whether I got a promotion or a raise…

This Diwali is more about Survival. It is about being grateful that we are still able to breathe and alive for this day. It is about being thankful for the love and care from our loved ones, It is about being with the family under one roof and spending time together, It is about lighting a Diya for all those dear and near souls who left us, It is about extending support and spreading cheer to family and friends who have lost their people…It is about spreading happiness to those who have suffered losses in jobs and businesses…

This Diwali is more about being kind, friendly and compassionate, strengthening the feeling of oneness and discovering deeper happiness in acceptance with understanding and gratitude.

” In fact Diwali is when we recognize the LIGHT within with the light of spiritual knowledge. “

And finally this Diwali is more about being hopeful, for a healthy & happy today and tomorrow.

🕉🙏🏽💐

.

Quote of the day #quote

The Secret Of Life Is To Fall 7 Times And To Get Up 8 Times.
– Paulo Coelho
#love #instagood #me #cute #tbt #photooftheday #instamood #iphonesia #tweegram #picoftheday #igers #girl #beautiful #instadaily #summer #instagramhub #iphoneonly #follow #igdaily #bestoftheday #happy #picstitch #tagblender #jj #sky #nofilter #fashion #followme #fun #sunday#igers #girl #beautiful #instadaily #summer #instagramhub #iphoneonly #follow #igdaily #bestoftheday #happy #picstitch #tagblender #jj #sky 

https://www.facebook.com/darshan.h.sheth/

Quote of the day

SOMETIMES YOU HAVE TO TRY NOT TO CARE, NO MATTER HOW MUCH YOU DO, BECAUSE SOMETIMES YOU CAN MEAN NOTHING TO SOMEONE WHO MEANS SO MUCH TO YOU.

IT’S NOT PRIDE IT’S SELF-RESPECT.

~ Iamdarshan

DOUBLE TAP IF YOU AGREE 💪

#Motivationviral #❤️ #life #quotesofinstagram #reelsinstagram #Iamdarshan. #Repost @darshan_h_sheth  #entrepreneur #business #success #australia #friday #quote #dubai #london #newyork #sydney #la #tflers #italy #grind #tbt #picoftheday #weekend #fashion #motivation #germany #paris #india #throughthelens #picoftheday

SOMETIMES YOU HAVE TO TRY NOT TO CARE, NO MATTER HOW MUCH YOU DO, BECAUSE SOMETIMES YOU CAN MEAN NOTHING TO SOMEONE WHO MEANS SO MUCH TO YOU.
IT’S NOT PRIDE IT’S SELF-RESPECT.


~ Iamdarshan

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Digital advertising set to overtake TV by FY21 : KPMG

Digital Vs Television

Owing to the dismal first quarter of this financial year when broadcasters were making only 15-20% of their last year’s earnings, TV ad revenue will see a huge drop from the ₹26,200 crore figure of FY20

New Delhi: With consumers glued to digital media and online shopping during the covid-19 lockdown, online advertising is expected to result in a 12% growth overtaking traditional media like television which will contract by 17% this year. At ₹22,300 crore, total digital advertising revenue will beat the ₹21,700 crore revenue of TV over FY21.

Owing to the dismal first quarter of this financial year when broadcasters were making only 15-20% of their last year’s earnings, TV ad revenue will see a huge drop from the ₹26,200 crore figure of FY20. These are numbers from professional services network KPMG’s report ‘A Year off Script’ that looks at growth or decline in various segments of the media and entertainment industry, including advertising for digital, print, TV, radio, films, out-of-home entertainment, among others.

Incidentally, an earlier report by Edelweiss had pegged TV ads to grow by 6.5% to touch ₹34,100 this year. But the KPMG report projects the same to shrink, building on a Group-M report earlier in the year that had already forecast the share of digital to grow by 3% as compared to a 1% decline for TV.

Digital advertising set to overtake TV by FY21: KPMG

  • Owing to the dismal first quarter of this financial year when broadcasters were making only 15-20% of their last year’s earnings, TV ad revenue will see a huge drop from the ₹26,200 crore figure of FY20

New Delhi: With consumers glued to digital media and online shopping during the covid-19 lockdown, online advertising is expected to result in a 12% growth overtaking traditional media like television which will contract by 17% this year. At ₹22,300 crore, total digital advertising revenue will beat the ₹21,700 crore revenue of TV over FY21.

Owing to the dismal first quarter of this financial year when broadcasters were making only 15-20% of their last year’s earnings, TV ad revenue will see a huge drop from the ₹26,200 crore figure of FY20. These are numbers from professional services network KPMG’s report ‘A Year off Script’ that looks at growth or decline in various segments of the media and entertainment industry, including advertising for digital, print, TV, radio, films, out-of-home entertainment, among others.

Incidentally, an earlier report by Edelweiss had pegged TV ads to grow by 6.5% to touch ₹34,100 this year. But the KPMG report projects the same to shrink, building on a Group-M report earlier in the year that had already forecast the share of digital to grow by 3% as compared to a 1% decline for TV.null

As businesses scrimp on their discretionary spends, there is likely to be a reallocation within marketing budgets and a diversion away from traditional media segments of TV, print, radio and out-of-home to digital in accordance with consumer preferences, the report said.

Further, the media and entertainment (M&E) sector in India is projected to see a significant decline of 20% in total revenues in FY21, with deep cuts in print (38%) and films (67%), followed by television (9%), on account of covid-19 disruption.

The digital consumption segments such as over-the-top video streaming platforms that will see a rise of 17% and online gaming at 10% will be the silver linings.

“It is important to understand that covid did not create problems (for certain segments) but may have accelerated them,” said Girish Menon, partner and head, media and entertainment at KPMG. “It has been a watershed year for digital while traditional businesses have felt the impact much more and recovery for them will simply mean going back to pre-covid levels which were already depressed.”

Digital advertising set to overtake TV by FY21: KPMG

  • Owing to the dismal first quarter of this financial year when broadcasters were making only 15-20% of their last year’s earnings, TV ad revenue will see a huge drop from the ₹26,200 crore figure of FY20

nullTopicsdigital advertising

New Delhi: With consumers glued to digital media and online shopping during the covid-19 lockdown, online advertising is expected to result in a 12% growth overtaking traditional media like television which will contract by 17% this year. At ₹22,300 crore, total digital advertising revenue will beat the ₹21,700 crore revenue of TV over FY21.

Owing to the dismal first quarter of this financial year when broadcasters were making only 15-20% of their last year’s earnings, TV ad revenue will see a huge drop from the ₹26,200 crore figure of FY20. These are numbers from professional services network KPMG’s report ‘A Year off Script’ that looks at growth or decline in various segments of the media and entertainment industry, including advertising for digital, print, TV, radio, films, out-of-home entertainment, among others.

Incidentally, an earlier report by Edelweiss had pegged TV ads to grow by 6.5% to touch ₹34,100 this year. But the KPMG report projects the same to shrink, building on a Group-M report earlier in the year that had already forecast the share of digital to grow by 3% as compared to a 1% decline for TV.null

As businesses scrimp on their discretionary spends, there is likely to be a reallocation within marketing budgets and a diversion away from traditional media segments of TV, print, radio and out-of-home to digital in accordance with consumer preferences, the report said.

Further, the media and entertainment (M&E) sector in India is projected to see a significant decline of 20% in total revenues in FY21, with deep cuts in print (38%) and films (67%), followed by television (9%), on account of covid-19 disruption.

The digital consumption segments such as over-the-top video streaming platforms that will see a rise of 17% and online gaming at 10% will be the silver linings.

“It is important to understand that covid did not create problems (for certain segments) but may have accelerated them,” said Girish Menon, partner and head, media and entertainment at KPMG. “It has been a watershed year for digital while traditional businesses have felt the impact much more and recovery for them will simply mean going back to pre-covid levels which were already depressed.”null

The covid-19 pandemic accelerated a lot of trends that would have otherwise taken longer to materialize, according to the report.

With the fierce need for social distancing, schools, offices, shops, entertainment all having moved online to hasten the progress of India’s digital trajectory. Time spent on smartphones increased considerably from 3 hours 22 minutes pre-covid to 3 hours 54 minutes in April 2020 and stabilized to 3 hours 37 minutes with the first phase of unlocking. Video streaming has penetrated into 96% of India’s metros and mini-metros and 97% of its tier-one and tier-two towns. The OTT market in India alone is expected to grow by 32% over FY21 to reach Rs. 6,900 crore with 486 million online video viewers, of which 40 million will be paid subscribers. Mobile payment, on the other hand, has reached 73% of the metros and min-metros and 75% of the tier-one and tier-two towns.

Digital advertising set to overtake TV by FY21: KPMG

  • Owing to the dismal first quarter of this financial year when broadcasters were making only 15-20% of their last year’s earnings, TV ad revenue will see a huge drop from the ₹26,200 crore figure of FY20

New Delhi: With consumers glued to digital media and online shopping during the covid-19 lockdown, online advertising is expected to result in a 12% growth overtaking traditional media like television which will contract by 17% this year. At ₹22,300 crore, total digital advertising revenue will beat the ₹21,700 crore revenue of TV over FY21.

Owing to the dismal first quarter of this financial year when broadcasters were making only 15-20% of their last year’s earnings, TV ad revenue will see a huge drop from the ₹26,200 crore figure of FY20. These are numbers from professional services network KPMG’s report ‘A Year off Script’ that looks at growth or decline in various segments of the media and entertainment industry, including advertising for digital, print, TV, radio, films, out-of-home entertainment, among others.

Incidentally, an earlier report by Edelweiss had pegged TV ads to grow by 6.5% to touch ₹34,100 this year. But the KPMG report projects the same to shrink, building on a Group-M report earlier in the year that had already forecast the share of digital to grow by 3% as compared to a 1% decline for TV.null

As businesses scrimp on their discretionary spends, there is likely to be a reallocation within marketing budgets and a diversion away from traditional media segments of TV, print, radio and out-of-home to digital in accordance with consumer preferences, the report said.

Further, the media and entertainment (M&E) sector in India is projected to see a significant decline of 20% in total revenues in FY21, with deep cuts in print (38%) and films (67%), followed by television (9%), on account of covid-19 disruption.

The digital consumption segments such as over-the-top video streaming platforms that will see a rise of 17% and online gaming at 10% will be the silver linings.

“It is important to understand that covid did not create problems (for certain segments) but may have accelerated them,” said Girish Menon, partner and head, media and entertainment at KPMG. “It has been a watershed year for digital while traditional businesses have felt the impact much more and recovery for them will simply mean going back to pre-covid levels which were already depressed.”null

The covid-19 pandemic accelerated a lot of trends that would have otherwise taken longer to materialize, according to the report.

With the fierce need for social distancing, schools, offices, shops, entertainment all having moved online to hasten the progress of India’s digital trajectory. Time spent on smartphones increased considerably from 3 hours 22 minutes pre-covid to 3 hours 54 minutes in April 2020 and stabilized to 3 hours 37 minutes with the first phase of unlocking. Video streaming has penetrated into 96% of India’s metros and mini-metros and 97% of its tier-one and tier-two towns. The OTT market in India alone is expected to grow by 32% over FY21 to reach Rs. 6,900 crore with 486 million online video viewers, of which 40 million will be paid subscribers. Mobile payment, on the other hand, has reached 73% of the metros and min-metros and 75% of the tier-one and tier-two towns.null

On the other hand, the pandemic has had an adverse impact on television like most forms of traditional media, especially with no fresh content available mid-April onwards and NTO 2.0 further disrupting prices and consumer choices. The first quarter of the year saw a 50-80% decline in ad revenues for the Hindi GEC genre, as an example. The overall TV segment will see a 17% decline in ad revenue this year but will bounce back with 19% growth in FY22 over FY21.

“TV may have lost 50% of the year but there are no long-term concerns for the segment given its significant penetration and user engagement. It should wipe off its losses over the next two to three years,” Menon said.

Digital advertising set to overtake TV by FY21: KPMG

  • Owing to the dismal first quarter of this financial year when broadcasters were making only 15-20% of their last year’s earnings, TV ad revenue will see a huge drop from the ₹26,200 crore figure of FY20

New Delhi: With consumers glued to digital media and online shopping during the covid-19 lockdown, online advertising is expected to result in a 12% growth overtaking traditional media like television which will contract by 17% this year. At ₹22,300 crore, total digital advertising revenue will beat the ₹21,700 crore revenue of TV over FY21.

Owing to the dismal first quarter of this financial year when broadcasters were making only 15-20% of their last year’s earnings, TV ad revenue will see a huge drop from the ₹26,200 crore figure of FY20. These are numbers from professional services network KPMG’s report ‘A Year off Script’ that looks at growth or decline in various segments of the media and entertainment industry, including advertising for digital, print, TV, radio, films, out-of-home entertainment, among others.

Incidentally, an earlier report by Edelweiss had pegged TV ads to grow by 6.5% to touch ₹34,100 this year. But the KPMG report projects the same to shrink, building on a Group-M report earlier in the year that had already forecast the share of digital to grow by 3% as compared to a 1% decline for TV.null

As businesses scrimp on their discretionary spends, there is likely to be a reallocation within marketing budgets and a diversion away from traditional media segments of TV, print, radio and out-of-home to digital in accordance with consumer preferences, the report said.

Further, the media and entertainment (M&E) sector in India is projected to see a significant decline of 20% in total revenues in FY21, with deep cuts in print (38%) and films (67%), followed by television (9%), on account of covid-19 disruption.

The digital consumption segments such as over-the-top video streaming platforms that will see a rise of 17% and online gaming at 10% will be the silver linings.

“It is important to understand that covid did not create problems (for certain segments) but may have accelerated them,” said Girish Menon, partner and head, media and entertainment at KPMG. “It has been a watershed year for digital while traditional businesses have felt the impact much more and recovery for them will simply mean going back to pre-covid levels which were already depressed.”null

The covid-19 pandemic accelerated a lot of trends that would have otherwise taken longer to materialize, according to the report.

With the fierce need for social distancing, schools, offices, shops, entertainment all having moved online to hasten the progress of India’s digital trajectory. Time spent on smartphones increased considerably from 3 hours 22 minutes pre-covid to 3 hours 54 minutes in April 2020 and stabilized to 3 hours 37 minutes with the first phase of unlocking. Video streaming has penetrated into 96% of India’s metros and mini-metros and 97% of its tier-one and tier-two towns. The OTT market in India alone is expected to grow by 32% over FY21 to reach Rs. 6,900 crore with 486 million online video viewers, of which 40 million will be paid subscribers. Mobile payment, on the other hand, has reached 73% of the metros and min-metros and 75% of the tier-one and tier-two towns.null

On the other hand, the pandemic has had an adverse impact on television like most forms of traditional media, especially with no fresh content available mid-April onwards and NTO 2.0 further disrupting prices and consumer choices. The first quarter of the year saw a 50-80% decline in ad revenues for the Hindi GEC genre, as an example. The overall TV segment will see a 17% decline in ad revenue this year but will bounce back with 19% growth in FY22 over FY21.

“TV may have lost 50% of the year but there are no long-term concerns for the segment given its significant penetration and user engagement. It should wipe off its losses over the next two to three years,” Menon said.null

Covid-19 has also proven to be a huge setback for the print industry with revenues expected to decline by 38.4% in FY21, taking the segment at least three years back from its growth trajectory. However, over the next two years, with global and domestic economic conditions on the mend, the segment hopes to recover to FY19 levels by FY23, the report said. Overall, print will witness 57.4% growth in FY22 over the previous year.

The spurt in online video viewing has directly hit the theatrical movie market in India that has remained shut for over six months now and is expected to decline by 67% in FY21. Even though major streaming players like Netflix, Amazon Prime Video and Disney+ Hotstar acquire big and medium-budget films, the industry believes India has too strong a theatre-going culture to give up on that. The market is expected to bounce back with 196% growth in FY22.

Topics : Digital Advertising

Content Copyright

7 things you must know to keep your WhatsApp chats ‘secure’

WhatsApp

WhatsApp chats backed up on Google Drive or Apple iCloud are unsecured

WhatsApp is only able to provide end-to-end encryption (E2EE) over its platform.The moment your chats leave WhatsApp, you lose encryption. This means all chats saved on Google Drive and iCloud are unencrypted and can be read by others easily if they happen to get those chat backups.

Having a strong WhatsApp pin is the only way to prevent someone else from using your account

3/8

Having a strong WhatsApp pin is the only way to prevent someone else from using your account

WhatsApp offers two-factor authentication is simply a six-digit code that helps you to protect your account from third-party intervention. While a hacker or any agency can clone your mobile phone and SIM, they would need the 2FA code to get in your WhatsApp account.

You will get locked out of your WhatsApp account if you use a wrong email ID with WhatsApp pin

4/8

You will get locked out of your WhatsApp account if you use a wrong email ID with WhatsApp pin

WhatsApp allows its users to provide an email ID to retrieve this 2FA Pin in case they forget it. However, there’s an option of not providing your email ID. Also, WhatsApp doesn’t verify the email ID, in case you type it incorrectly, your WhatsApp account may not be restored if you happen to forget the WhatsApp PIN.

You lose E2E encryption if you export WhatsApp chats

5/8

You lose E2E encryption if you export WhatsApp chats

If you wish to save WhatsApp chats in your email ID, then note that these chats are unencrypted and anyone can easily read them.

You can transfer WhatsApp chats to a microSD card or pen drive

6/8

You can transfer WhatsApp chats to a microSD card or pen drive

WhatsApp allows you to transfer chat backups to a local storage like a microSD card or pen drive. You can easily do it by copy-pasting the database files from the WhatsApp folder in your phone.

You can delete all WhatsApp chat backups from your phone or Google Drive

7/8

You can delete all WhatsApp chat backups from your phone or Google Drive

In case, you want to delete WhatsApp chat backups altogether, you can delete the database files from the WhatsApp folder on your phone. Just use any file manager to find these backup files. Also, by accessing Google Drive on a desktop, you can find and delete all WhatsApp backup files forever.

WhatsApp officially doesn’t allow transferring of chats between Android smartphone and iPhone

8/8

WhatsApp officially doesn’t allow transferring of chats between Android smartphone and iPhone

If you are using an iPhone and wish to shift to an Android phone, then you may have to forget the chat backups as WhatsApp doesn’t allow you to transfer chats between iOS and Android. However, there are many third-party tools that may claim to do the job but it may not work always.

Join Pi Network! @PiCoreTeam as it’s 8 million engaged pioneers! 😊 🤗🇮🇳👏PiCoreTeam #Pi #currency #Bitcoin #MinerTalk

Pi is a new digital currency developed by Stanford PhDs, with over 8 million members worldwide. To claim your Pi, follow this link https://minepi.com/Iamdarshan and use my username (Iamdarshan) as your invitation code.

@PiCoreTeam it’s 8 million engaged pioneers! 😊 🤗🇮🇳👏
#PiCoreTeam #Pi #currency #Bitcoin #MinerTalk

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